SEO Guaranteed Results: What’s The Catch?

There is no sure-fire way to guarantee SEO results. However, some companies claim this level of proficiency. But is it true? Can SERP ratings be guaranteed?

According to the Google Webmaster guidelines, there is no absolute assurance that a page can get top spot rankings. And although ranking high on the SERP’s do result in greater traffic to your site, it is only half the battle in online marketing.  Getting visitors to convert once they’ve reached your site is another part of it. Any you do that by maintaining you site well alongside great web design that is also user friendly. However, there are SEO companies that promise top rank and their techniques may not have anything to do with web design and proper web maintenance.

What is Black Hat SEO

Companies claiming miraculous results should be avoided because, in all likeliness, they are using illegal methodologies to attain their results. These black hat SEO tecniques violate search engine guidelines. They include the following:

• Hidden texts
• Cloaking
• Optimization software
• Keyword stuffing
• Doorway pages
• Link farms

When caught, they result in penalties from the search engine itself. In worse cases, the page can end up being completely banned from the search engine directory. If you insist on keeping your page for the long run, this can prove problematic.

What is really guaranteed?

SEO companies who use black hat SEO may perform as promised with visible results. However, when search engines begin penalizing the website for violating the webmaster guidelines, their clients are the ones who get in trouble. And they have no choice but to face the consequences. They are often left to deal undoing the SEO methods themselves.

Another repercussion includes being blacklisted from popular websites. Being removed from these sites, denying you the benefits of visibility that come from them. This results in loss of valuable backlinks  and the potential of generating traffic from visitors that use the website.

So what can be done?

If you are looking for absolute guarantees, unfortunately there is none.  But SEO does bring favorable results and there are SEO companies who have successfully helped their clients achieve top ranks in the SERPs.

SEO is also about getting your site optimized for the search engines and built for the benefit of your site visitors.  It is building the right SEO foundation by making excellent use of keywords, images and good quality and informative content that help convert a visitor into a paying client.

Web maintenance is also a key factor in getting favorable results.  Updating your site often increases interest and relevance of your website. The closest guarantee you can get to achieve best results in website promotion is hiring an SEO company that provide both SEO services and web maintenance