What Is Web Maintenance?

In a nutshell, website maintenance is what you do after you are done with the initial development and launching of the website.  It is a broad term that involves website upkeep. It is also about ensuring the sustainability of the website as a marketing platform.

The tasks vary as websites are multi-faceted and each facet requires different fields of expertise, some are technical while others are more on the creative side.  But all these various fields are closely related to each other to keep the website running smoothly. It is the website owner’s responsibility to know how to monitor or maintain the website.

Fortunately, some of the tasks needed for web maintenance may be outsourced. For example your web designer or developer would have most likely used a content management system or CMS, which updates and manages the newly launched website. Learning how CMS works takes time and patience and if you have both then it should not be problem. But most website owners are usually not adept to technicalities and would rather spend time managing the business itself. This is where web maintenance services come in.

Here’s an overview of the types of web maintenance services being offered.

Site Availability and Functionality

The most fundamental aspect of web maintenance is monitoring, this is to guarantee that the website is fully operational and available. Part of what needs to be done is to make sure all links are functional, whether they are within the internal structure, inbound or outbound.  Plug-ins, widgets, flash players, online forms must all be checked daily if they are all working as intended.

Content Updates

Web maintenance also involves updating the content regularly. Updates would sometimes mean you just need to upload images or edit and add more content.  Or make more visual changes from lay out to adding pages and links. Page views are more likely to increase for websites that are constantly updated.

Blog entries are a form of updates that keep a website interesting and interactive especially if comments are monitored and replied to. For SEO, it is a creative way to introduce new keywords that are trending.

Website Maintenance Services

            As mentioned, website maintenance may be outsourced to a company that offers the services.  Companies that offer these services are equipped with professionals and experts that can efficiently keep your website well maintained not to mention free from hackers with ill intentions.